- Hat from Burton
- Dress from New Look
- Belt from New Look
- Shoes from Dorothy Perkins
- Necklace of forgotten origin
- Bracelets from New Look
Gorgeous day here again in Aberystwyth, so I got out a summer dress and set out for the castle with a book again. You know, it’s days like this I’m actually kinda glad I don’t have a regular working week and can lounge about in the sun in the ruins of a castle.
I also like an excuse to wear my straw trilby. A couple of summers ago I was desperate for a straw trilby and could not find one I liked anywhere. I looked everywhere, but they all had silly glittery, flowery details or something like that on them. I kept seeing simple, classic ones on other people and went mad trying to figure out where these were. After a worringly long time I realised all the hats I saw that I liked were being worn by men. And so Burton came to the rescue. Perfect hat. Sometimes, men’s accessories are just the best.
I did a little shopping today as well. I bought a super sweet 50s style dress in Matalan and a long tunic top thing. Super pleased with the dress, and I think the top will be good when I’ve figured out how to style it up. I’ve been quite liking Matalan lately. I’d never been in one until I came to Aber. I don’t think I’d have bothered with the one if there weren’t so few shops here. Mostly, I find their stock fairly uninspiring, but every now and again they have some real gems. Matalan’s quite hit and miss for me, but when they get it right, they really get it right.
I think they’re being pretty clever with their brand identity at the moment, by beginning to stock more ‘trend’ led stuff at affordable prices and they’ve really embraced the idea of promoting through bloggers. They’ve recruited some high-profile guest bloggers for their website and run competitions for bloggers to style outfits from the store. Getting yourself in the big blogs if a very clever way of generating interest and making your brand seem fresh and cool.
Brand identity is a funny thing. So many shops seem to be trying to shift theirs at the moment and try and grab a younger market. Next did it not so long by jumping on the blogger band-wagon, and I think, for a little a while at least, Next did get on the radar of a place to shop for the fashion set. Marks and Spencers seem to be trying to grab some younger shoppers too. The stock is changing slightly, and their advertising uses younger models now, and recognisable figures like Myleene Klass. For me, most of their stock is still not for me, but their shoes are fantastic. Stylish, yet classic, and so well-made and comfortable. They’re a little more expensive, but still perfectly reasonable for the quality. However, their re-branding attempts don’t seem to be working. People my age are always amazed when I tell them my shoes are from Marks. It doesn’t occur to them to try and shop there. But for Marks’ main market the attempt to reach a younger market is irritating. My nan has always been a fan, but now she gets annoyed that she can’t find anything she likes in there anymore.
I don’t really know where I’m going with this, I’ve just been mulling on this a bit today after my brilliant find in Matalan today.
Do you ever find great things in shops you wouldn’t usually bother to look in?